Marketing Tools

Help us get the word out! Michigan Saves provides marketing materials and guidelines to program partners to help promote Michigan Saves programs to customers. Authorized contractors, participating lenders, realtors, and utilities can create their own customized marketing materials using the Michigan Saves logo by following the Michigan Saves Brand Standards Guide. Partners can also co-brand pre-made marketing materials (sample available here).

The following materials are available:

Michigan Saves General


Michigan Saves Home Energy Loan Program


Michigan Saves Home Mortgage Program

Materials for DTE Energy Pilot

Materials for non-DTE Energy customers


Michigan Saves Commercial Energy Loan Program


Questions? Contact Todd Parker at registration@michigansaves.org or (517) 484-6474.